https://www.jaxsonsicecream.com/
MEET: 9:00
KSU: 9:30
RC: Ronnie
SWEEP: Ken
Monroe Udell
Founder, Father, and Mentor
Born in Connecticut in 1928, the future King of Ice Cream in South Florida first cut his teeth in the restaurant business as a young man helping out in his father’s diner. One major challenge in those times was the procurement of a sufficient amount of product for the restaurant under the limitations of rationing. Thanks in part to this, Monroe learned quickly how to survive in business despite hardship. Soon after the War, the Udell family moved to Hollywood, Florida.
At age 28 Monroe decided to strike out on his own. Having seen the storm of 1947 push the ocean up to Federal Highway, Monroe settled on his present location just North of Stirling Road on Federal Highway. The name “Jaxson’s” was decided upon because it sounded Southern and it was Monroe’s intent to fit in despite the fact that those of Jewish descent, as Monroe was, were routinely discriminated against in a town that had an active Ku Klux Klan chapter. Try as he might to fit in, his conscience continually forced him to do the right thing. As a result, Monroe managed to generate excitement by routinely ignoring the Jim Crow laws that imposed racial segregation in both hiring and service. It wasn’t until the signing of the Civil Rights Act of 1964 that Monroe was officially off the hook.
In loving memory
Monroe Udell
02/24/1928 – 06/01/2014
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